Shuayb: Fairness in trade

Shuaib calls the people of Madyan to serve Allah. He asks them not to give short measure and weight, not to diminish the property and rights of people, and not to spread mischief on earth. His people ask if his prayer tells them to abandon the worship of their ancestors or their right to act as they wish regarding their wealth. The call to faith and commercial ethics meet in the same debate.

Shuaib reminds them of the clear proof and provision given to him. He states that he does not want to do what he forbids others to do; he explains that he tries to reform as much as he is able. He attributes his success to the help of Allah. He calls his people to take a lesson from what happened to previous communities, to ask for forgiveness, and to turn to their Merciful Lord.

His people claim they do not understand most of what he says and tell him they see him as powerless among them. They state that if it were not for his family, they would have stoned him to death. Shuaib asks if they value his family more than Allah. He declares that he will continue his mission and that they will await the result together.

It is recounted that when the decree arrived, Shuaib and those who believed were saved by mercy, while the wrongdoers were seized by a terrible blast. It is stated that it was as if they had never lived in their dwellings. The story shows in its entirety a call that does not separate worship from honesty in trade, and the disdain and pressure used against this call.